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Shop Window, Atmega AVR, Black Vinyl, 5W UltraBright LEDs



LOADING (THE BEAST 6:66/20:09) turns an ordinary window pane into a popular player screen from YouTube. Player bars are augmented onto the glass and emphasize the growing amount of screens we are being exposed to in our daily environment. The rotating light resembles the loading symbol stuck in its own existence; hence, intervening from within the interior (private) towards an interface for the exterior (public). Thus, it interferes with our common perception of time and paralyses the viewers' patience for the movie to be loaded, a suggestive formula that gains into a moment of visual suspension.

A truly epic Internet moment!


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